1. Choose a session at MCN.
2. Find a useful takeaway that you intend to implement.
3. Turn your takeaway into a haiku (5-7-5 syllables) and tweet it with #MCNHaiku
4. Like (1 point) and retweet (3 points) your favorites to help them get ahead ... but not to the top!
5. The second most popular haiku gets the glory!